Tips for Sellers

Selecting a Realtor®

Your most important decision when selling your home is the selection of the person you choose to represent you.

The job of your Real Estate Agent is to represent your interests in selling your home with the best possible terms, and to aid you through the entire process. They are not just a Sales Associate selling your home off the rack. Each real estate transaction is different and requires thorough review and care in the process of the sale of your home. They will be willing to give the right advice even if it means backing away from the deal if they feel it is not in your best interest. At Better Homes and Gardens Real Estate Advantage Realty we take that role extremely seriously. This is what we mean by the "Client First" approach to real estate. Your interests come before our own at all times.  

Your Real Estate Agent will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction. They will determine the fair market value of your home taking into consideration the unique qualities of your property. 

Tips For Selecting A Realtor

Your Real Estate Professional should:
  • Be aware of the complicated local and state requirements affecting your transaction. Have knowledge in the differences of Land Court and Regular Court needs in Hawaii.
  • Be effective in multi-party, face-to-face negotiations and be there to negotiate your sale personally. Not leave it to another team member to do this very important part of the transaction.
  • Be highly-trained with continued education and knowledge of escrow, title and land survey issues.
  • Be resourceful in attracting the largest possible pool of potential buyers.
  • Be knowledgeable in the technology resources that can give you the best possible reach and outcome for the sale of your property.
  • Be assisted by a fully-staffed marketing department who will market your sale in all vehicles available both internationally and locally.
  • Supported by professional legal counsel.

Developing a Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:
  • Deciding when to put your home on the market.
  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
  • List your home at the right price not below market value just to get multiple offers or sell your home quickly so your agent doesn't have to work to sell it at the price you deserve.
  • Estimating probable net proceeds.
  • Advising you on how to make your home more appealing to potential buyers.

Marketing Your Property
  • Ordering a "FOR SALE" sign to be placed prominently on your property.
  • Not just installing a lock box to make it easy for agents to show your home but actively be there to sell the property to any prospective buyer.
  • Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
  • Arranging for a Broker's Open house to make it easy for other agents in the area to tour the home.
  • Developing a flyer/brochure highlighting the features and benefits of your home.
  • Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents.
  • Holding open houses until it your home goes into escrow.
  • Contacting your neighbors to promote the property when appropriate.
  • Advertising your property on our regular office schedule meetings.
  • Featuring your property on our web site and other national and international websites.
  • Asking clients and colleagues if they know of possible buyers.
  • Bringing our own prospective buyers to your home.

Managing the Transaction

You'll appreciate having a strong advocate on your side during the transaction!


Negotiating the Offer

Your Real Estate Agent will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:
  • Personally negotiating for you on your behalf not leaving it to a team member to negotiate the details with another agent.
  • Reviewing in detail the terms of the contract and the Buyer and Seller's obligations before you sign.
  • Explaining how contingencies and release clauses work.
  • Protecting you from signing a "blank check" for unknown problems or repairs.
  • Defining legal disclosure requirements.
  • Orchestrate the offer process for "back-up" offers, if necessary.
Throughout the negotiation, your Real Estate Agent will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

After the Offer is Accepted

Once an offer is accepted, your Real Estate Agent will manage all the details to make the process as stress-free and efficient as possible:
  • Staying in contact with the buyer's agent to ensure a smooth escrow.
  • Following up on the progress of the buyer's loan.
  • Monitoring all contingency removal deadlines.
  • Assisting you if a conflict with the buyer arises.

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Sales Associate will deliver the closing check to you and the keys to the new owner.